At one point or another, you may be asked to weigh in on the decision of whether or not to employ an outside marketing agency – whether you are going to be the day to day contact with the company, or just giving your opinion since you understand the intricacies, personality and culture of your business.
If you are hiring a creative service, for example, the advertising team and/or executive team will most probably be making the final decision, but it does not mean that you may not be requested for your view as a portion of this decision-making committee near the end of the procedure, or you may even be asked to participate in this initial weeding out phase in the procedure.
Whether the partner is a creative, company, affiliate or technological firm, you will find key things to look for and filter through when employing an Agency Partner. Regardless of which kind of partner you’re trying to hire, they are all a part of your company’s success.
Industry Experience? Does the agency utilize B2C or B2B firms? Does the agency understand your target market? You do not have to be too literal such as you’re an accounting company and you merely want to find an agency that works with accounting firms. However, being an accounting company and finding a marketing agency that works with professional services firms, is probably a fantastic match.
More frequently than not, the person who sells to you is not the individual you’ll be working with daily. Be certain that the firm has a designated project manager and match this individual before committing. Is there a character match? Can this person see a project to completion?
Payment Construction? Is Criação de Aplicativos per project, hourly or does the company work on a monthly retainer? Is it milestone-based payment schedule or monthly? If you simply inquire about hourly rates, you are not seeing the whole picture.
Industry Reputation? Creativity and industry awards are not everything but it’s good to find a service being acknowledged by its peers for its work. Ask them about designing awards, advertising awards, customer service awards, technological compliments, etc..
Can the firm practice what they preach? When an agency allegedly excels in SEO, how can their own site rank for targeted key words? If an agency says they’re excellent at web designing, do they have an impressive site and effortless user interface? When an agency believes in advertising strategies for their clients, they should be practicing them for themselves.
Awards are great but what impact did an agency’s strategy have on client acquisition, sales, site visitors, website conversion, etc?
All agencies include glowing testimonials and references on their proposition and site. However, inquire about a random job in their own portfolio and ask them for a reference to this client. If they are showcasing the work, they should be okay with that client talking for them. Also, ask them to get a reference from their own sellers or network of professionals in their circle that they work with or associate with on a regular basis.