If no one knows you exist, then you are not likely to have the ability to sell them. This is why a significant part marketing doesn’t involve convincing people to purchase as much as it involves making them aware that a product or business exists. The very best thing you could do is to get your new on your prospect’s mind and keep it there, which is where things such as branded USB memory sticks will come in handy. You have your brand on something that people touch and use daily, keeping your brand in their minds.
Marketing used to be a whole lot easier. There was a time once the culture was a lot more monolithic, where everybody listened to mostly the same music, largely watched the same shows, and mostly read the very same books. Back in these days, all you had to do to market a product was to get the money to have the ability to get your product in front of them, and if your product was even halfway decent, you were all but guaranteed to earn money. It was expensive, but it had been easy.
But all that has changed, and it is not just due to the Internet, but that ended up being a major element. Cable television was likely the start of an era where everyone’s attention was increasingly fractured. Where there were three channels, there are now countless, and there’s a display for every taste. The world wide web has accelerated this trend, cutting on the world into ever smaller bits and incorporating more and more sources of information and distraction to the world. The problem with this is that while the quantity of information and entertainment has increased exponentially, the total amount of brain space folks have has remained about the same.
This means that brute force marketing has come to be much, not as effective than it once was. Individuals are dismissing more and more, so you’ve got to be much more creative and, honestly, sneaky to get your message out there.
Mostly, you can order a batch of USB memory sticks that have your name or logo right on the exterior of this stick. The sticks are cheap and simple to get made, so it makes it a perfect item to give out for free as part of your sales and marketing plan.
USB sticks are amazingly convenient, but they’re not used so often that they become invisible items. For instance, companies often put their logos on pens that seem like a good idea. The problem with pens is that we use them and so frequently that we don’t detect them after a brief time. They become invisible. A branded USB stick, on the other hand, is something special enough to grab attention, handy enough individuals will want one, but not so omnipresent that your marketing efforts are wasted on it.